Paid Courses Library
This page is for all members who want to discover all the great material Amazing at Home has to offer. This page will continually be updated to ensure all members have the newest resources and material!
Listing Optimization Masterclass
In this Listing Optimization Masterclass, you’ll learn the core fundamentals to write an incredible search engine optimized product listing with the latest techniques.
Get Started:
https://amazingathome.com/lessons/1-welcome-lets-get-set-up/
Welcome, Let’s get set up!
Lesson 1:
The SEO Foundation: How to Find Your Main Keywords 2021
https://amazingathome.com/lessons/1-welcome-lets-get-set-up/
Referenced Tools: https://docs.google.com/document/d/1PzLH1amAncl5Z5c4UrPkJ1QYbEq38PW09MTlTP0S3zU/edit?usp=sharing
Lesson 2: https://amazingathome.com/lessons/2-the-seo-foundation-how-to-find-your-main-keywords/ Defining Your Differentiation & Listing Style Guidelines
Main Keyword Worksheet: https://docs.google.com/document/d/1BvTUHy9RWOTaQV47R6H7vhuBaV2NAbVWILOL6S9wx0s/edit?usp=sharing
Lesson 3: https://amazingathome.com/lessons/3-defining-your-differentiation-listing-style-guidelines/ Defining Your Differentiation & Listing Style Guidelines
Listing Draft Template: https://docs.google.com/document/d/1Zpsxse82bsISxD5gyK6WH7yqLN2RLgn3jDPNL_H6iTU/edit?usp=sharing
Lesson 5: https://amazingathome.com/lessons/5-the-7-photo-strategy-that-drives-conversions/ The 7 Photo Strategy That Drives Conversions
Lesson 6: https://amazingathome.com/lessons/6-writing-a-title-that-ranks/ Writing a Title That Ranks
Listing Writing Template: https://docs.google.com/document/d/1H_V0c6TJ3dOElu9-aBrUN9wxe8m7rB-AhVWTg_bUvuU/edit?usp=sharing
Lesson 7:
https://amazingathome.com/lessons/7-applying-seo-gold-to-your-bullet-points-and-description/
Applying SEO Gold to your Bullet Points and Description
Lesson 8: https://amazingathome.com/lessons/8-creating-editing-your-listings-and-filling-out-the-backend-in-seller-central/ Creating & Editing Your Listings and Filling Out the Backend in Seller Central
Lesson 9: https://amazingathome.com/wp-admin/post.php?post=11546&action=edit A+ Content / EBC Walkthrough
Lesson 10: https://amazingathome.com/wp-admin/post.php?post=11551&action=edit Putting it All Together – The Listing Review
Final Listing Review: https://docs.google.com/document/d/1hzU0bGRAo7qyFs2DBjBiIo4F5EoPHK_VOoo53UnvDmU/edit?usp=sharing
Final Review and Q&A: https://amazingathome.com/lessons/final-review-and-qa-session/
Google Search Ads for Your Amazon Listings
Drive external traffic to your Amazon.com product listings with Google Ads!
Welcome!:
https://amazingathome.com/lessons/welcome-lets-get-set-up-2/
Recommended Tools for Success: https://amazingathome.com/topic/recommended-tools-for-success-2/
Lesson 1:
https://amazingathome.com/lessons/google-ads-account/
Google Search Ads Account
Additional Resources: https://amazingathome.com/topic/additional-resources/
Lesson 2:
https://amazingathome.com/lessons/keywords/
Keywords
Lesson 3:
https://amazingathome.com/lessons/create-your-first-google-ad-and-2-step-url-based-on-those-keywords/
2 Step URL
Lesson 4:
https://amazingathome.com/lessons/campaign-setup/
Campaign Setup
IMPORTANT CHANGES AND UPDATES TO GOOGLE ADS: https://amazingathome.com/topic/important-changes-updates-to-google-adwords/
Lesson 5:
https://amazingathome.com/lessons/optimize-your-google-ads/
Optimize your Google ads
Lesson 6:
https://amazingathome.com/lessons/google-ads-schedule/
Google Ads Schedule
Lesson 7:
https://amazingathome.com/lessons/free-google-ads-consultation/
Free Google Ads Consultation
Concept To Launch
Helping you launch with confidence
Get Started:
https://amazingathome.com/lessons/your-success-roadmap/
Your Success Roadmap
Lesson 1:
https://amazingathome.com/lessons/1-various-business-models-and-associated-risks-and-rewards/
Various Business Models and Associated Risks and Rewards
LESSON 1 ASSIGNMENT – SUBMIT YOUR ANSWERS HERE!!: https://amazingathome.com/quizzes/lesson-1-assignment-submit-your-answers-here/
Lesson 2:
https://amazingathome.com/lessons/2-maximizing-profits-understanding-the-numbers/
Maximizing Profits – Understanding the Numbers
LESSON 2 ASSIGNMENT – SUBMIT YOUR ANSWERS HERE!!: https://amazingathome.com/quizzes/lesson-2-assignment-submit-your-answers-here/
Lesson 3:
https://amazingathome.com/lessons/3-understanding-margins-multipliers/
Understanding Margins & Multipliers
LESSON 3 ASSIGNMENT – SUBMIT YOUR ANSWERS HERE!!: https://amazingathome.com/quizzes/lesson-3-assignment-submit-your-answers-here/
Lesson 4:
https://amazingathome.com/lessons/4-ideation-effective-product-research-strategies/
Ideation – Effective Product Research Strategies
Slides for reference: https://drive.google.com/open?id=1kDJ22AJ4c3uy9CaKWUi3_NkQIh2PuEMJ
Lesson 5:
https://amazingathome.com/lessons/5-finding-opportunities-in-your-niche/
Finding Opportunities in Your Niche
Worksheet: https://docs.google.com/document/d/18QndNQsaSV9G73Nw9iOmpOcEUadQRMx4wBAhWB9hVCU/edit?usp=sharing
Add you products in this spreadsheet: https://docs.google.com/spreadsheets/d/1Ud3KEKI9VZnFLDXRUfXVGHjCBh_emLho4arPWPZrfXo/edit?usp=sharing
Lesson 6:
https://amazingathome.com/lessons/6-market-research-competitive-analysis/
Market Research & Competitive Analysis
Worksheet: https://docs.google.com/document/d/1QcLA2MvCKTQVxDqbtxYFQDKpNXH4Sp6xa7Nxc307ohg/edit?usp=sharing
Lesson 7:
https://amazingathome.com/lessons/7-picking-the-winners-and-eliminating-the-losers-on-your-product-list/
Picking the Winners and Eliminating the Losers on Your Product List
Lesson 8:
https://amazingathome.com/lessons/8-validation-part-1-validating-your-product-ideas/
Validating your Product Ideas
Lesson 9:
https://amazingathome.com/lessons/9-prioritizing-your-product-list-what-to-launch-first/
Prioritizing Your Product List – What to Launch First
Lesson 10:
https://amazingathome.com/lessons/10-identifying-your-products-requirements/
Identifying Your Products Requirements
Lesson 11:
https://amazingathome.com/lessons/11-diy-prototyping/
DIY Prototyping
Lesson 12:
https://amazingathome.com/lessons/12-product-development-101-prototyping-reverse-engineering-samples/
Product Development 101 – Prototyping, Reverse Engineering & Samples
Lesson 13:
https://amazingathome.com/lessons/13-interview-with-3-d-dfm-designer/
Interview with 3-D DFM Designer
Lesson 14:
https://amazingathome.com/lessons/14-intro-to-manufacturing/Intro to Manufacturing
Lesson 15:https://amazingathome.com/lessons/15-finding-the-right-supplier-and-initial-communication/
Finding the Right Supplier and Initial Communication
Lesson 16:
https://amazingathome.com/lessons/16-launching-in-e-commerce-why-how/
Launching in E-Commerce – Why & How
Lesson 17:
https://amazingathome.com/lessons/17-intellectual-property-patents-trademarks-copyrights/
Intellectual Property – Patents, Trademarks & Copyrights
Chinese Supplier Contract Templates:
https://drive.google.com/file/d/1B0j222tHm4fuLcKSsa1yv33U9CwnGAPz/view
https://drive.google.com/file/d/1PgIFPDy13DAoZcz-Rnp6jJWXEMjyGY2q/view
Lesson 18:
https://amazingathome.com/lessons/18-introduction-to-sourcing-making-a-sourcing-list/
Introduction to Sourcing – Making a Sourcing List
ASSIGNMENT: Prepare your sourcing list. If you’d like to use our spreadsheet template you can make a copy of it here https://bit.ly/3ffU2Xm
Lesson 19:
https://amazingathome.com/lessons/19-evaluating-potential-suppliers/
Evaluating Potential Suppliers
Lesson 20:
https://amazingathome.com/lessons/20-visiting-factories/
Visiting Factories
Here’s the link to download the guide used in this lesson https://bit.ly/38FWJ1F
Lesson 21:
https://amazingathome.com/lessons/21-negotiation-communicating-with-suppliers/
Negotiation & Communicating with Suppliers
Lesson 22:
https://amazingathome.com/lessons/22-using-a-sourcing-agent-or-third-party/
Using a Sourcing Agent or Third Party
ASSIGNMENT: Download this worksheet for reference when hiring or working with a sourcing agent https://bit.ly/3jBkuxb
Lesson 23:
https://amazingathome.com/lessons/23-designing-packaging-e-commerce-retail-considerations/
Designing Packaging (E-Commerce & Retail Considerations)
Great resources mentioned in this class: https://99designs.com/blog/tips/ultimate-guide-to-product-packaging-design/
https://howtobuypackaging.com/
https://packtypus.com/
Lesson 24:
https://amazingathome.com/lessons/24-quality-control/
Quality Control
Worksheet: https://docs.google.com/document/d/1DcP23SSHAK8IvRVyRZnVs2cfUC-aYIIcjow4IC2qDPI/edit?usp=sharing
Lesson 25:
https://amazingathome.com/lessons/25-inspection/
Inspection
Inspection Report Sample: https://amazingathome.com/wp-content/uploads/2020/06/Sample-Report-Crisper.pdf
Lesson 26:
https://amazingathome.com/lessons/26-shipping-101/
Shipping & Freight Forwarding
Lesson 27:
https://amazingathome.com/lessons/27-business-planning/
Business Planning
Plan your future. Visit the below website and watch the one page business plan webinar or download the startup business plan template
https://www.score.org/business-plans-startup-assistance-resources
Learn the 7 Line Items from Most CPG Business Plans
https://www.consumerbrandbuilders.com/7-missing-line-items-in-most-cpg-business-plans/
Lesson 28:
https://amazingathome.com/lessons/28-marketing/
Marketing
Click here to download a copy of the slides for your reference
Draft the marketing plan section of your business plan: https://www.score.org/resource/business-plan-template-startup-business
Lesson 29:
https://amazingathome.com/lessons/29-finding-your-audience-target-market-analysis/
Finding Your Audience (Target Market Analysis)
Download the Worksheet for this Class: C2L 29 – Finding Your Audience TARGET MARKET WORKSHEET
Lesson 30:
https://amazingathome.com/lessons/30-financing-your-business/
Financing Your Business
Lesson 31:
https://amazingathome.com/lessons/31-branding/
Branding
Lesson 32:
https://amazingathome.com/lessons/32-your-website-social-media-footprint/
Your Website & Social Media Footprint
Lesson 33:
https://amazingathome.com/lessons/33-building-your-audience/
Building Your Audience
Lesson 34:
https://amazingathome.com/lessons/34-content-creation/
Content Creation
Download this worksheet: https://docs.google.com/document/d/14BWv-eS4ZFupzmTfYde_MlDIKKE5H2H5h_C_PAgITX0/edit?usp=sharing
Lesson 35:
https://amazingathome.com/lessons/35-sales-funnels/
Sales & Funnels
Download this Worksheet: https://docs.google.com/document/d/144PqPAD-Ty9yS0OGdxol6fPtbij8HRwGhnlDiRddmGc/edit?usp=sharing
Lesson 36:
https://amazingathome.com/lessons/36-launch-prep-shipping-product-listing-creation-advertising-prep/
Launch Prep (Shipping, Product Listing Creation & Advertising Prep)
Lesson 37:
https://amazingathome.com/lessons/37-launch-beyond/
Launch & Beyond
Lesson 38:
https://amazingathome.com/lessons/38-business-operations-scaling/
Business Operations & Scaling
Specialty Retail Masterclass
Learn more about bringing your products to market!
Get Started:
https://amazingathome.com/lessons/course-introduction-and-setup/
Course Introduction and Setup
Lesson 1:
https://amazingathome.com/lessons/module-1-product-focus-categories-research/
Product focus, Categories & Research
Lesson 2:
https://amazingathome.com/lessons/module-2-pricing-and-orders/
Pricing and orders
Lesson 3:
https://amazingathome.com/lessons/module-3-branding-and-visibility/
Branding and visibility
Lesson 4:
https://amazingathome.com/lessons/module-4-marketing-and-sales-briefs/
Marketing and Sales + Briefs
Here are the notes for this lesson: https://docs.google.com/document/d/1jhnnVOyg_2CAXHRu90rOByEqAK3VH3dIz-0BvhCjRzA/edit?usp=sharing
Lesson 5:
https://amazingathome.com/lessons/module-5-finding-key-resources/
Finding Key Resources
Here’s a link to download a copy of the below notes https://docs.google.com/document/d/14FTotHrF83cC2BdeXmsmOcbR_5jlJxlzV8fO8onN-uE/edit?usp=sharing
Goal Setting, Vision, and Review
Setting Goals for this year
Lesson 1:
https://amazingathome.com/lessons/1-2020-review/
2020 Review
Lesson 2:
https://amazingathome.com/lessons/2-setting-a-vision-and-goals-for-2021/
Setting a Vision and Goals for 2021
Let’s make 2021 the best year ever here’s the link to the worksheet https://docs.google.com/…/1VaF8rGDyXG6AGgOOjZXW…/edit…
Lesson 3:
https://amazingathome.com/lessons/3-thursday-morning-qa-chinese-new-year-negotiation-orders/
Thursday Morning Q&A – Chinese New Year, Negotiation & Orders
Lesson 4:
https://amazingathome.com/lessons/4-qa-session-practically-learn-from-real-entrepreneurs/
Q&A Session- Practically learn from real entrepreneurs
Lesson 5:
https://amazingathome.com/lessons/5-jeopardy-pt-1-aah-edition/
Jeopardy Pt. 1 AAH Edition
Product Research and Validation
Lesson 1:
https://amazingathome.com/lessons/1-various-business-models-and-associated-risks-and-rewards-2/
Various Business Models and Associated Risks and Rewards
Lesson 2:
https://amazingathome.com/lessons/2-maximizing-profits-understanding-the-numbers-2/Maximizing Profits – Understanding the Numbers
Lesson 3:
https://amazingathome.com/lessons/3-understanding-margins-multipliers-2/
Understanding Margins & Multipliers
Lesson 4:
https://amazingathome.com/lessons/4-ideation-effective-product-research-strategies-2/
Ideation – Effective Product Research Strategies
Download the slides here for reference.
https://drive.google.com/open?id=1kDJ22AJ4c3uy9CaKWUi3_NkQIh2PuEMJ
Lesson 5:
https://amazingathome.com/lessons/5-finding-opportunities-in-your-niche-2/
Finding Opportunities in Your Niche
ASSIGNMENT: Follow the process from class 5.2 to refine your ideas
The goal is to identify potential products and differentiations
- You can download the worksheet here for reference or look at a copy embedded below https://docs.google.com/document/d/18QndNQsaSV9G73Nw9iOmpOcEUadQRMx4wBAhWB9hVCU/edit?usp=sharing
Next, refine your list of potential products and differentiations for each
- You can add these products to a new tab in the profits spreadsheet from Class 2 here https://docs.google.com/spreadsheets/d/1Ud3KEKI9VZnFLDXRUfXVGHjCBh_emLho4arPWPZrfXo/edit?usp=sharing
Lesson 6:
https://amazingathome.com/lessons/6-market-research-competitive-analysis-2/
Market Research & Competitive Analysis
ASSIGNMENT:
Follow the process to refine your ideas:
The goal is to choose the best products and differentiation from your list based on answering the questions in the worksheet
Use the worksheet here for reference https://docs.google.com/document/d/1QcLA2MvCKTQVxDqbtxYFQDKpNXH4Sp6xa7Nxc307ohg/edit?usp=sharing
Refine your list of potential products and differentiations for each
You can add these products to a new tab in the profits spreadsheet from Class 2 here https://docs.google.com/spreadsheets/d/1Ud3KEKI9VZnFLDXRUfXVGHjCBh_emLho4arPWPZrfXo/edit?usp=sharing
Lesson 7:
https://amazingathome.com/lessons/7-picking-the-winners-and-eliminating-the-losers-on-your-product-list-2/
Picking the Winners and Eliminating the Losers on Your Product List
Use the Product Validation Checklist tab in the spreadsheet here https://docs.google.com/spreadsheets/d/1Ud3KEKI9VZnFLDXRUfXVGHjCBh_emLho4arPWPZrfXo/edit?usp=sharing
Lesson 8:
https://amazingathome.com/lessons/8-validation-part-1-validating-your-product-ideas-2/
Validating your Product Ideas
Lesson 9:
https://amazingathome.com/lessons/9-prioritizing-your-product-list-what-to-launch-first-2/
Prioritizing Your Product List – What to Launch First
Lesson 10:
https://amazingathome.com/lessons/10-identifying-your-products-requirements-2/
Identifying Your Products Requirements
Visit Cosmo Sourcing for an excellent article on what to include in your product specifications as well as a free template. The owner Jim Kennemer is a great guy and helps people source from China and Vietnam. Here’s the link https://www.cosmosourcing.com/blog/how-to-create-a-great-product-specification-sheet
Advertising
Lesson 1:
https://amazingathome.com/lessons/1-buyer-personas-pinterest-ads/
Buyer Personas & Pinterest Ads
Lesson 2:
https://amazingathome.com/lessons/2-selling-your-business-finding-buyers/
Selling Your Business & Finding Buyers
Lesson 3:
https://amazingathome.com/lessons/3-shopify-101/
Shopify 101
Lesson 4:
https://amazingathome.com/lessons/4-trademarks-avoiding-suspensions/
Trademarks & Avoiding Suspensions
Lesson 5:
https://amazingathome.com/lessons/5-facebook-ads-101/
Facebook Ads 101
Lesson 6:
https://amazingathome.com/lessons/7-product-research-qa-session/
PPC Optimization
Here’s a link to the slides for download / reference https://drive.google.com/…/18716adTnldUAwn516YC…/view…
Operations and Scaling
Lesson 1:
https://amazingathome.com/lessons/1-business-operations-getting-organized/
Business Operations (Getting Organized)
To try Zonops for free sign up at https://zonops.ontraport.com/t?orid=60&opid=9
Lesson 2:
https://amazingathome.com/lessons/2-group-qa-session-launch-ads/
Group Q&A Session (Launch & Ads)
Lesson 3:
https://amazingathome.com/lessons/3-scaling-your-business/
Scaling Your Business
Download this worksheet for reference https://docs.google.com/document/d/1dPYizZSUgMckdk04JkIqglXvH6ildkAa6UKg1O2o09I/edit?usp=sharing
Lesson 4:
https://amazingathome.com/lessons/4-monthly-goal-setting-task-tracking/
Monthly Goal Setting & Task Tracking
Here’s the link to the worksheet for download
https://docs.google.com/document/d/1eZuaOMK-GW7QbJnS3jM_X9GPo-BpSPQipST56IqaA-E/edit?usp=sharing
Lesson 5:
https://amazingathome.com/lessons/5-group-qa-session-research-sourcing/
Group Q&A Session (Research & Sourcing)
Lesson 6:
https://amazingathome.com/lessons/6-productivity-time-management/
Productivity & Time Management
Here’s the link to the worksheet https://docs.google.com/document/d/1WDkHNYH9l0mntzxIylV7tVwDZb58OnqQxhSwNED0yqA/edit?usp=sharing
Lesson 7:
https://amazingathome.com/lessons/7-outsourcing-hiring/
Outsourcing & Hiring
Here’s the link to the templates https://drive.google.com/drive/folders/1nT-ZS86Sq-kA6EJuPyTHnG5rZv3lVXnp?usp=sharing
Lesson 8:
https://amazingathome.com/lessons/8-mindset-focus/
Mindset & Focus
Launching Your Products on Amazon
Lesson 1:
https://amazingathome.com/lessons/1-getting-your-products-in-the-media/
Getting Your Products in the Media
Lesson 2:
https://amazingathome.com/lessons/2-pre-launch-part-i-listing/
Pre-Launch Part I (Listing)
Lesson 3:
https://amazingathome.com/lessons/3-pre-launch-part-ii-shipping-packaging-labels/
Pre-Launch Part II (Shipping, Packaging & Labels)
Lesson 4:
https://amazingathome.com/lessons/4-pre-launch-part-iii-ppc-launch-strategy/
Pre-Launch Part III (PPC Launch Strategy)
Lesson 5:
https://amazingathome.com/lessons/5-pre-launch-part-iv-chat-bots/
Pre-Launch Part IV (Chat Bots)
Lesson 6:
https://amazingathome.com/lessons/6-pre-launch-part-v-external-traffic/
Pre-Launch Part V (External Traffic)
Lesson 7:
https://amazingathome.com/lessons/7-launch-phases-12/
Launch Phases 1&2
Lesson 8:
https://amazingathome.com/lessons/8-launch-phase-3-profitability-and-planning-your-next-order/
Launch Phase 3 – Profitability and Planning Your Next Order
Design Patents
Lesson 1:
https://amazingathome.com/lessons/diy-design-patent-filing-steps/
DIY Design Patent Filing Steps
Amazon Seller Central Reimbursement
Lesson 1:
https://amazingathome.com/lessons/reimbursements-from-a-to-z/
Reimbursements from A to Z