Paid Courses Library

This page is for all members who want to discover all the great material Amazing at Home has to offer. This page will continually be updated to ensure all members have the newest resources and material! 

Listing Optimization Masterclass

In this Listing Optimization Masterclass, you’ll learn the core fundamentals to write an incredible search engine optimized product listing with the latest techniques.

Get Started:
https://amazingathome.com/lessons/1-welcome-lets-get-set-up/ 
Welcome, Let’s get set up!

Lesson 1:
The SEO Foundation: How to Find Your Main Keywords 2021
https://amazingathome.com/lessons/1-welcome-lets-get-set-up/  

Referenced Tools: https://docs.google.com/document/d/1PzLH1amAncl5Z5c4UrPkJ1QYbEq38PW09MTlTP0S3zU/edit?usp=sharing

Lesson 2: https://amazingathome.com/lessons/2-the-seo-foundation-how-to-find-your-main-keywords/                                   Defining Your Differentiation & Listing Style Guidelines

Main Keyword Worksheet: https://docs.google.com/document/d/1BvTUHy9RWOTaQV47R6H7vhuBaV2NAbVWILOL6S9wx0s/edit?usp=sharing

Lesson 3: https://amazingathome.com/lessons/3-defining-your-differentiation-listing-style-guidelines/                                                  Defining Your Differentiation & Listing Style Guidelines

Lesson 4: https://amazingathome.com/lessons/4-the-writing-process-recommended-formats/                                                               The Writing Process & Recommended Formats

Listing Draft Template: https://docs.google.com/document/d/1Zpsxse82bsISxD5gyK6WH7yqLN2RLgn3jDPNL_H6iTU/edit?usp=sharing

Lesson 5: https://amazingathome.com/lessons/5-the-7-photo-strategy-that-drives-conversions/                                                        The 7 Photo Strategy That Drives Conversions

Lesson 6: https://amazingathome.com/lessons/6-writing-a-title-that-ranks/                                                                                  Writing a Title That Ranks

Listing Writing Template: https://docs.google.com/document/d/1H_V0c6TJ3dOElu9-aBrUN9wxe8m7rB-AhVWTg_bUvuU/edit?usp=sharing

Lesson 7:
https://amazingathome.com/lessons/7-applying-seo-gold-to-your-bullet-points-and-description/
Applying SEO Gold to your Bullet Points and Description

Lesson 8: https://amazingathome.com/lessons/8-creating-editing-your-listings-and-filling-out-the-backend-in-seller-central/   Creating & Editing Your Listings and Filling Out the Backend in Seller Central

Lesson 9: https://amazingathome.com/wp-admin/post.php?post=11546&action=edit                                                                          A+ Content / EBC Walkthrough

Lesson 10: https://amazingathome.com/wp-admin/post.php?post=11551&action=edit                                                                Putting it All Together – The Listing Review

Final Listing Review: https://docs.google.com/document/d/1hzU0bGRAo7qyFs2DBjBiIo4F5EoPHK_VOoo53UnvDmU/edit?usp=sharing

Final Review and Q&A: https://amazingathome.com/lessons/final-review-and-qa-session/ 

 

Google Search Ads for Your Amazon Listings

Drive external traffic to your Amazon.com product listings with Google Ads!

Welcome!:
https://amazingathome.com/lessons/welcome-lets-get-set-up-2/

Recommended Tools for Success: https://amazingathome.com/topic/recommended-tools-for-success-2/

Lesson 1:
https://amazingathome.com/lessons/google-ads-account/
Google Search Ads Account

Additional Resources: https://amazingathome.com/topic/additional-resources/

Lesson 2:
https://amazingathome.com/lessons/keywords/
Keywords

Lesson 3:
https://amazingathome.com/lessons/create-your-first-google-ad-and-2-step-url-based-on-those-keywords/
2 Step URL

Lesson 4:
https://amazingathome.com/lessons/campaign-setup/
Campaign Setup

IMPORTANT CHANGES AND UPDATES TO GOOGLE ADS: https://amazingathome.com/topic/important-changes-updates-to-google-adwords/

Lesson 5:
https://amazingathome.com/lessons/optimize-your-google-ads/
Optimize your Google ads

Lesson 6:
https://amazingathome.com/lessons/google-ads-schedule/
Google Ads Schedule

Lesson 7:
https://amazingathome.com/lessons/free-google-ads-consultation/
Free Google Ads Consultation

Concept To Launch

Helping you launch with confidence

Get Started:
https://amazingathome.com/lessons/your-success-roadmap/
Your Success Roadmap

Lesson 1:
https://amazingathome.com/lessons/1-various-business-models-and-associated-risks-and-rewards/
Various Business Models and Associated Risks and Rewards

LESSON 1 ASSIGNMENT – SUBMIT YOUR ANSWERS HERE!!: https://amazingathome.com/quizzes/lesson-1-assignment-submit-your-answers-here/

Lesson 2:
https://amazingathome.com/lessons/2-maximizing-profits-understanding-the-numbers/
Maximizing Profits – Understanding the Numbers

LESSON 2 ASSIGNMENT – SUBMIT YOUR ANSWERS HERE!!: https://amazingathome.com/quizzes/lesson-2-assignment-submit-your-answers-here/

Lesson 3:
https://amazingathome.com/lessons/3-understanding-margins-multipliers/
Understanding Margins & Multipliers

LESSON 3 ASSIGNMENT – SUBMIT YOUR ANSWERS HERE!!: https://amazingathome.com/quizzes/lesson-3-assignment-submit-your-answers-here/

Lesson 4:
https://amazingathome.com/lessons/4-ideation-effective-product-research-strategies/
Ideation – Effective Product Research Strategies

Slides for reference: https://drive.google.com/open?id=1kDJ22AJ4c3uy9CaKWUi3_NkQIh2PuEMJ

Lesson 5:
https://amazingathome.com/lessons/5-finding-opportunities-in-your-niche/
Finding Opportunities in Your Niche

Worksheet: https://docs.google.com/document/d/18QndNQsaSV9G73Nw9iOmpOcEUadQRMx4wBAhWB9hVCU/edit?usp=sharing

Add you products in this spreadsheet: https://docs.google.com/spreadsheets/d/1Ud3KEKI9VZnFLDXRUfXVGHjCBh_emLho4arPWPZrfXo/edit?usp=sharing

Lesson 6:
https://amazingathome.com/lessons/6-market-research-competitive-analysis/
Market Research & Competitive Analysis

Worksheet: https://docs.google.com/document/d/1QcLA2MvCKTQVxDqbtxYFQDKpNXH4Sp6xa7Nxc307ohg/edit?usp=sharing

Lesson 7:
https://amazingathome.com/lessons/7-picking-the-winners-and-eliminating-the-losers-on-your-product-list/
Picking the Winners and Eliminating the Losers on Your Product List

Lesson 8:
https://amazingathome.com/lessons/8-validation-part-1-validating-your-product-ideas/
Validating your Product Ideas

Lesson 9:
https://amazingathome.com/lessons/9-prioritizing-your-product-list-what-to-launch-first/
Prioritizing Your Product List – What to Launch First

Lesson 10:
https://amazingathome.com/lessons/10-identifying-your-products-requirements/
Identifying Your Products Requirements

Lesson 11:
https://amazingathome.com/lessons/11-diy-prototyping/
DIY Prototyping

Lesson 12:
https://amazingathome.com/lessons/12-product-development-101-prototyping-reverse-engineering-samples/
Product Development 101 – Prototyping, Reverse Engineering & Samples

Lesson 13:
https://amazingathome.com/lessons/13-interview-with-3-d-dfm-designer/
Interview with 3-D DFM Designer

Lesson 14:
https://amazingathome.com/lessons/14-intro-to-manufacturing/Intro to Manufacturing

Lesson 15:https://amazingathome.com/lessons/15-finding-the-right-supplier-and-initial-communication/
Finding the Right Supplier and Initial Communication

Lesson 16:
https://amazingathome.com/lessons/16-launching-in-e-commerce-why-how/
Launching in E-Commerce – Why & How

Lesson 17:
https://amazingathome.com/lessons/17-intellectual-property-patents-trademarks-copyrights/
Intellectual Property – Patents, Trademarks & Copyrights

Chinese Supplier Contract Templates:

https://drive.google.com/file/d/1B0j222tHm4fuLcKSsa1yv33U9CwnGAPz/view

https://drive.google.com/file/d/1PgIFPDy13DAoZcz-Rnp6jJWXEMjyGY2q/view

Lesson 18:
https://amazingathome.com/lessons/18-introduction-to-sourcing-making-a-sourcing-list/
Introduction to Sourcing – Making a Sourcing List

ASSIGNMENT: Prepare your sourcing list. If you’d like to use our spreadsheet template you can make a copy of it here https://bit.ly/3ffU2Xm

Lesson 19:
https://amazingathome.com/lessons/19-evaluating-potential-suppliers/
Evaluating Potential Suppliers

Lesson 20:
https://amazingathome.com/lessons/20-visiting-factories/
Visiting Factories

Here’s the link to download the guide used in this lesson https://bit.ly/38FWJ1F

Lesson 21:
https://amazingathome.com/lessons/21-negotiation-communicating-with-suppliers/
Negotiation & Communicating with Suppliers

Lesson 22:
https://amazingathome.com/lessons/22-using-a-sourcing-agent-or-third-party/
Using a Sourcing Agent or Third Party

ASSIGNMENT: Download this worksheet for reference when hiring or working with a sourcing agent https://bit.ly/3jBkuxb

Lesson 23:
https://amazingathome.com/lessons/23-designing-packaging-e-commerce-retail-considerations/
Designing Packaging (E-Commerce & Retail Considerations)

Great resources mentioned in this class: https://99designs.com/blog/tips/ultimate-guide-to-product-packaging-design/

https://howtobuypackaging.com/

https://packtypus.com/

Lesson 24:
https://amazingathome.com/lessons/24-quality-control/
Quality Control

Worksheet: https://docs.google.com/document/d/1DcP23SSHAK8IvRVyRZnVs2cfUC-aYIIcjow4IC2qDPI/edit?usp=sharing

Lesson 25:
https://amazingathome.com/lessons/25-inspection/
Inspection

Inspection Report Sample: https://amazingathome.com/wp-content/uploads/2020/06/Sample-Report-Crisper.pdf

Lesson 26:
https://amazingathome.com/lessons/26-shipping-101/
Shipping & Freight Forwarding

Lesson 27:
https://amazingathome.com/lessons/27-business-planning/
Business Planning

Plan your future. Visit the below website and watch the one page business plan webinar or download the startup business plan template

https://www.score.org/business-plans-startup-assistance-resources

Learn the 7 Line Items from Most CPG Business Plans

https://www.consumerbrandbuilders.com/7-missing-line-items-in-most-cpg-business-plans/

Lesson 28:
https://amazingathome.com/lessons/28-marketing/
Marketing

Click here to download a copy of the slides for your reference 

Draft the marketing plan section of your business plan: https://www.score.org/resource/business-plan-template-startup-business

Lesson 29:
https://amazingathome.com/lessons/29-finding-your-audience-target-market-analysis/
Finding Your Audience (Target Market Analysis)

Download the Worksheet for this Class: C2L 29 – Finding Your Audience TARGET MARKET WORKSHEET

Lesson 30:
https://amazingathome.com/lessons/30-financing-your-business/
Financing Your Business

Lesson 31:
https://amazingathome.com/lessons/31-branding/
Branding

Lesson 32:
https://amazingathome.com/lessons/32-your-website-social-media-footprint/
Your Website & Social Media Footprint

Lesson 33:
https://amazingathome.com/lessons/33-building-your-audience/
Building Your Audience

Lesson 34:
https://amazingathome.com/lessons/34-content-creation/
Content Creation

Download this worksheet:  https://docs.google.com/document/d/14BWv-eS4ZFupzmTfYde_MlDIKKE5H2H5h_C_PAgITX0/edit?usp=sharing

Lesson 35:
https://amazingathome.com/lessons/35-sales-funnels/
Sales & Funnels

Download this Worksheet: https://docs.google.com/document/d/144PqPAD-Ty9yS0OGdxol6fPtbij8HRwGhnlDiRddmGc/edit?usp=sharing

Lesson 36:
https://amazingathome.com/lessons/36-launch-prep-shipping-product-listing-creation-advertising-prep/
Launch Prep (Shipping, Product Listing Creation & Advertising Prep)

Lesson 37:
https://amazingathome.com/lessons/37-launch-beyond/
Launch & Beyond

Lesson 38:
https://amazingathome.com/lessons/38-business-operations-scaling/
Business Operations & Scaling

Specialty Retail Masterclass

Learn more about bringing your products to market!

Get Started:
https://amazingathome.com/lessons/course-introduction-and-setup/
Course Introduction and Setup

Lesson 1:
https://amazingathome.com/lessons/module-1-product-focus-categories-research/
Product focus, Categories & Research

Lesson 2:
https://amazingathome.com/lessons/module-2-pricing-and-orders/
Pricing and orders

Lesson 3:
https://amazingathome.com/lessons/module-3-branding-and-visibility/
Branding and visibility

Lesson 4:
https://amazingathome.com/lessons/module-4-marketing-and-sales-briefs/
Marketing and Sales + Briefs

Here are the notes for this lesson: https://docs.google.com/document/d/1jhnnVOyg_2CAXHRu90rOByEqAK3VH3dIz-0BvhCjRzA/edit?usp=sharing

 Lesson 5:
https://amazingathome.com/lessons/module-5-finding-key-resources/
Finding Key Resources

Here’s a link to download a copy of the below notes https://docs.google.com/document/d/14FTotHrF83cC2BdeXmsmOcbR_5jlJxlzV8fO8onN-uE/edit?usp=sharing

Goal Setting, Vision, and Review

Setting Goals for this year

Lesson 1:
https://amazingathome.com/lessons/1-2020-review/
2020 Review

Lesson 2:
https://amazingathome.com/lessons/2-setting-a-vision-and-goals-for-2021/
Setting a Vision and Goals for 2021

Let’s make 2021 the best year ever here’s the link to the worksheet https://docs.google.com/…/1VaF8rGDyXG6AGgOOjZXW…/edit…

Lesson 3:
https://amazingathome.com/lessons/3-thursday-morning-qa-chinese-new-year-negotiation-orders/
Thursday Morning Q&A – Chinese New Year, Negotiation & Orders

Lesson 4:
https://amazingathome.com/lessons/4-qa-session-practically-learn-from-real-entrepreneurs/
Q&A Session- Practically learn from real entrepreneurs

Lesson 5:
https://amazingathome.com/lessons/5-jeopardy-pt-1-aah-edition/
Jeopardy Pt. 1 AAH Edition

Product Research and Validation

Lesson 1:
https://amazingathome.com/lessons/1-various-business-models-and-associated-risks-and-rewards-2/
Various Business Models and Associated Risks and Rewards

Lesson 2:
https://amazingathome.com/lessons/2-maximizing-profits-understanding-the-numbers-2/Maximizing Profits – Understanding the Numbers

Lesson 3:
https://amazingathome.com/lessons/3-understanding-margins-multipliers-2/
Understanding Margins & Multipliers

Lesson 4:
https://amazingathome.com/lessons/4-ideation-effective-product-research-strategies-2/
Ideation – Effective Product Research Strategies

Download the slides here for reference.

https://drive.google.com/open?id=1kDJ22AJ4c3uy9CaKWUi3_NkQIh2PuEMJ

Lesson 5:
https://amazingathome.com/lessons/5-finding-opportunities-in-your-niche-2/
Finding Opportunities in Your Niche

ASSIGNMENT: Follow the process from class 5.2 to refine your ideas

The goal is to identify potential products and differentiations

Next, refine your list of potential products and differentiations for each

Lesson 6:
https://amazingathome.com/lessons/6-market-research-competitive-analysis-2/
Market Research & Competitive Analysis

ASSIGNMENT:

Follow the process to refine your ideas:

The goal is to choose the best products and differentiation from your list based on answering the questions in the worksheet

Use the worksheet here for reference https://docs.google.com/document/d/1QcLA2MvCKTQVxDqbtxYFQDKpNXH4Sp6xa7Nxc307ohg/edit?usp=sharing

Refine your list of potential products and differentiations for each

You can add these products to a new tab in the profits spreadsheet from Class 2 here https://docs.google.com/spreadsheets/d/1Ud3KEKI9VZnFLDXRUfXVGHjCBh_emLho4arPWPZrfXo/edit?usp=sharing

Lesson 7:
https://amazingathome.com/lessons/7-picking-the-winners-and-eliminating-the-losers-on-your-product-list-2/
Picking the Winners and Eliminating the Losers on Your Product List

Use the Product Validation Checklist tab in the spreadsheet here https://docs.google.com/spreadsheets/d/1Ud3KEKI9VZnFLDXRUfXVGHjCBh_emLho4arPWPZrfXo/edit?usp=sharing

Lesson 8:
https://amazingathome.com/lessons/8-validation-part-1-validating-your-product-ideas-2/
Validating your Product Ideas

Lesson 9:
https://amazingathome.com/lessons/9-prioritizing-your-product-list-what-to-launch-first-2/
Prioritizing Your Product List – What to Launch First

Lesson 10:
https://amazingathome.com/lessons/10-identifying-your-products-requirements-2/
Identifying Your Products Requirements

Visit Cosmo Sourcing for an excellent article on what to include in your product specifications as well as a free template. The owner Jim Kennemer is a great guy and helps people source from China and Vietnam. Here’s the link https://www.cosmosourcing.com/blog/how-to-create-a-great-product-specification-sheet

Advertising

 

Lesson 1:
https://amazingathome.com/lessons/1-buyer-personas-pinterest-ads/
Buyer Personas & Pinterest Ads

Lesson 2:
https://amazingathome.com/lessons/2-selling-your-business-finding-buyers/
Selling Your Business & Finding Buyers

Lesson 3:
https://amazingathome.com/lessons/3-shopify-101/
Shopify 101

Lesson 4:
https://amazingathome.com/lessons/4-trademarks-avoiding-suspensions/
Trademarks & Avoiding Suspensions

Links mentioned:
Here’s the blog post for this patent evaluation process https://www.e-cabilly.com/amazon-neutral-patent…/
Search google patents at https://patents.google.com/
Contact Yael on her website at https://www.e-cabilly.com/ or via email at yael@e-cabilly.com

Lesson 5:
https://amazingathome.com/lessons/5-facebook-ads-101/
Facebook Ads 101

Lesson 6:
https://amazingathome.com/lessons/7-product-research-qa-session/
PPC Optimization

Here’s a link to the slides for download / reference https://drive.google.com/…/18716adTnldUAwn516YC…/view…

Operations and Scaling

Lesson 1:
https://amazingathome.com/lessons/1-business-operations-getting-organized/
Business Operations (Getting Organized)

To try Zonops for free sign up at https://zonops.ontraport.com/t?orid=60&opid=9

Lesson 2:
https://amazingathome.com/lessons/2-group-qa-session-launch-ads/
Group Q&A Session (Launch & Ads)

Lesson 3:
https://amazingathome.com/lessons/3-scaling-your-business/
Scaling Your Business

Download this worksheet for reference https://docs.google.com/document/d/1dPYizZSUgMckdk04JkIqglXvH6ildkAa6UKg1O2o09I/edit?usp=sharing

Lesson 4:
https://amazingathome.com/lessons/4-monthly-goal-setting-task-tracking/
Monthly Goal Setting & Task Tracking

Here’s the link to the worksheet for download

https://docs.google.com/document/d/1eZuaOMK-GW7QbJnS3jM_X9GPo-BpSPQipST56IqaA-E/edit?usp=sharing

Lesson 5:
https://amazingathome.com/lessons/5-group-qa-session-research-sourcing/
Group Q&A Session (Research & Sourcing)

Lesson 6:
https://amazingathome.com/lessons/6-productivity-time-management/
Productivity & Time Management

Here’s the link to the worksheet https://docs.google.com/document/d/1WDkHNYH9l0mntzxIylV7tVwDZb58OnqQxhSwNED0yqA/edit?usp=sharing

Lesson 7:
https://amazingathome.com/lessons/7-outsourcing-hiring/
Outsourcing & Hiring

Here’s the link to the templates https://drive.google.com/drive/folders/1nT-ZS86Sq-kA6EJuPyTHnG5rZv3lVXnp?usp=sharing

Lesson 8:
https://amazingathome.com/lessons/8-mindset-focus/
Mindset & Focus

Launching Your Products on Amazon

Lesson 1:
https://amazingathome.com/lessons/1-getting-your-products-in-the-media/
Getting Your Products in the Media

Lesson 2:
https://amazingathome.com/lessons/2-pre-launch-part-i-listing/
Pre-Launch Part I (Listing)

Lesson 3:
https://amazingathome.com/lessons/3-pre-launch-part-ii-shipping-packaging-labels/
Pre-Launch Part II (Shipping, Packaging & Labels)

Lesson 4:
https://amazingathome.com/lessons/4-pre-launch-part-iii-ppc-launch-strategy/
Pre-Launch Part III (PPC Launch Strategy)

Lesson 5:
https://amazingathome.com/lessons/5-pre-launch-part-iv-chat-bots/
Pre-Launch Part IV (Chat Bots)

Lesson 6:
https://amazingathome.com/lessons/6-pre-launch-part-v-external-traffic/
Pre-Launch Part V (External Traffic)

Lesson 7:
https://amazingathome.com/lessons/7-launch-phases-12/
Launch Phases 1&2

Lesson 8:
https://amazingathome.com/lessons/8-launch-phase-3-profitability-and-planning-your-next-order/
Launch Phase 3 – Profitability and Planning Your Next Order

Design Patents

Lesson 1:
https://amazingathome.com/lessons/diy-design-patent-filing-steps/
DIY Design Patent Filing Steps

Amazon Seller Central Reimbursement

Lesson 1:
https://amazingathome.com/lessons/reimbursements-from-a-to-z/
Reimbursements from A to Z

 

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