I'm Amy Wees from Amazing at Home Business Consulting. And I'm going to tell you today how to rank organically and beat your competition with listing optimization. Now I know we're focused on q4, but listing optimization is one of those things that you'll want to do all year round. And in this presentation, I'm going to teach you how to do it specifically for q4, but also how to dominate sales during all seasons of the year. My session focuses on how to optimize your product listings for Q4, and all year round, how to find the right keywords, how to use listing optimization tools, and most importantly, ninja tricks for filling out those backend keywords, intended use, and subject matter fields in seller central.