by Amy | Jul 1, 2026 | Amazon FBA, ecommerce seller
My client had been working with the same PPC manager for four years. She wasn’t terrible. Sales had grown under her watch. She was reliable, responsive, and genuinely trying. But when we sat down and did a full audit of the account, some things stood out that... 
by Amy | Jun 2, 2026 | Accounting and Finance, Amazon, Business Expansion, ecommerce seller
The call started the way many do. My client was frustrated, overwhelmed, and stuck. She’d been selling a specialty storage product on Amazon for almost two years. Good reviews. A loyal customer base. A product she’d poured her heart into. But sales were... 
by Amy | Apr 16, 2026 | AI Tips & Tricks, Amazing in China, Amazon
Most Amazon sellers reach a point where their PPC is running, results are coming in, but… something is missing. There’s a nagging sense that there’s more performance to unlock—you just can’t quite put your finger on where. The answer often comes... 
by Amy | Mar 19, 2026 | AI Tips & Tricks, Amazing in China, Amazon
By Amy Wees | Amazing at Home I had a call last week that I keep thinking about. A seller reached out to me through a mutual friend. He had previously built and sold an Amazon brand, and now he was getting ready to start something new. He wanted to go to Canton Fair... 
by Amy | Nov 5, 2025 | Branding, Mindset and Vision, Product Development, Product Research
Hey fellow entrepreneurs! I recently had a truly insightful conversation with a budding entrepreneur that reminded me just how exciting – and challenging – the journey from a product idea to market can be. It often starts with a moment of renewed focus, a return to a... 
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